Brazil, Lapa, Henkel Consumer Brands

Gerente de Marketing – Cosméticos

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Responsibility for Marketing strategies in order to achieve the commercial goals established for the Brands.; 
  • Identify short, medium and long-term market opportunities and develop the product portfolio for end consumers and professionals;
  • Develop market and consumer analysis strategies, tactics and business models, including pricing, distribution and consumer roadmaps;
  • Seek improvements to increase brand awareness through dedicated campaigns and events;
  • Coordinate the brand's digital media channels;
  • Analyze and evaluate market data in order to make the best decision for the business;
  • Be responsible for launching and communicating new products nationwide;
  • Responsible for leading and developing the marketing team.


  • Complete Bachelor Degree in Marketing or similar areas;
  • Proficiency in advanced English, both oral and written;
  • Excellent experience with managing hair beauty product brands;
  • Portfolio management and price analysis;
  • Excellent strategic vision of the business in order to make the best decisions for the brand's growth;
  • In-depth knowledge of the beauty market and hair salons;
  • Good communication to generate the best relationship with clients and consumers.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24062562
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Smart work/Trabalho Flexivel
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Plano de Ações Plano de pensão e aposentadoria
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Short Friday Bonus por performance
Bonus por performance Oportunidades de desenvolvimento
Observação: os benefícios podem variar dependendo do nível do cargo.