Com base num forte legado de cerca de 150 anos, estamos a liderar o caminho para reimaginar e melhorar a vida todos os dias. Hoje e para as próximas gerações. Através das nossas marcas e tecnologias inovadoras e sustentáveis, e das nossas equipas em todo o mundo. A Henkel ocupa posições de liderança em negócios industriais e de consumo: o nosso portfólio inclui reconhecidos produtos de cuidado capilar, detergentes e amaciadores para roupa, bem como adesivos, selantes e revestimentos funcionais.
Sr. Digital Marketing Manager
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About this position
About this Position
As Senior Digital Marketing Manager Benelux, you are responsible for shaping and driving the digital ecosystem across all professional brands within Henkel Beauty Care. You lead the digital acceleration of the business across three key pillars: social media, B2B e-commerce (e-shop), and digital platforms & innovation projects.You combine strategic vision, data-driven decision-making, and hands-on execution to elevate brand presence, enhance customer experience, and drive measurable business growth.
In addition, you lead and develop a team of digital marketing professionals, fostering a high-performance culture, building digital capabilities, and ensuring strong execution across all areas of responsibility.
What you´ll do
Social Media Leadership (All Brands BNL)
- Define and lead the BNL social media strategy across all brands, ensuring alignment with global guidelines while maximizing local relevance.
- Oversee content strategy, editorial planning, and channel activation (organic & paid).
- Drive best-in-class community management, influencer collaborations, and advocacy programs.
- Ensure strong brand consistency and storytelling across platforms (Instagram, TikTok, LinkedIn, etc.).
- Track, analyze, and optimize performance metrics, translating insights into continuous improvement.
B2B E-shop & CRM Activation
- Own and accelerate the performance of the B2B e-shop in Benelux, driving adoption, engagement, and sales growth.
- Develop and execute CRM and newsletter strategies to strengthen customer engagement and retention.
- Optimize the digital customer journey, ensuring seamless and user-friendly experiences.
- Leverage data to drive personalization, cross-selling, and conversion optimization.
- Work closely with Sales to ensure strong customer activation and platform adoption.
Digital Platforms & Innovation Projects
- Lead and implement key digital transformation projects such as MaiA, ecosystem integrations, eAcademy, and future innovations.
- Act as the BNL digital lead, ensuring successful rollout and adoption of global and regional tools.
- Identify opportunities to enhance digital touchpoints and customer experience ecosystem.
- Manage cross-functional collaboration with global, regional, IT, and external partners.
- Drive change management and user adoption across internal teams and customers.
Performance & cross-functional collaboration
- Define and track digital KPIs across all scopes (engagement, conversion, sales, adoption).
- Translate data into actionable insights and strategic recommendations.
- Manage digital budgets and ensure strong ROI across investments.
- Act as a key sparring partner for Marketing, Sales, and Education teams.
- Lead cross-functional alignment and ensure integrated 360° activation.
What makes you a good fit
- Master’s degree in Marketing, Digital, Business, or related field
- Fluent in Dutch, and English
- 5–8+ years of experience in digital marketing, e-commerce, or digital transformation
- Proven track record in social media strategy, CRM, and/or e-commerce platforms
- Experience managing complex digital ecosystems or transformation projects
- Strong analytical mindset, with the ability to translate data into clear actions
- Demonstrated leadership and stakeholder management skills in a matrix organization
- Hands-on mentality with a test-and-learn, entrepreneurial mindset
- Strong communication and influencing skills across all levels
- Passion for digital innovation, trends, and customer experience
- Experience in premium brands, FMCG, or professional beauty is a strong plus
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Pension Fund
- Disability Insurance
- Health Insurance
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26096822
Job Locations: Belgium, Brussels-Capital Region, Brussels | Netherlands, Utrecht, Utrecht
Contact information for application-related questions: recruitment.benelux@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
Sobre a Henkel
FAQ
Estou interessado em diversas vagas. Posso me candidatar a múltiplas vagas ao mesmo tempo?
Sim - é só preencher seu perfil em nosso sistema de inscrição online. Uma vez que seu perfil estiver completo, você pode se candidatar a múltiplas vagas.
oferta de emprego está em inglês. Devo preencher minha inscrição também em inglês?
Sim, por favor. Como a Henkel é uma empresa internacional, você trabalhará com colegas do mundo inteiro, e o inglês é o idioma oficial da empresa. Geralmente, a "regra" é: favor preencher sua inscrição no mesmo idioma do anúncio da vaga.
Eu recebo feedback durante o processo de inscrição sobre o status da minha inscrição?
Cada vaga aberta dentro da Henkel é especial, e encontrar o candidato certo é importante tanto para o candidato contratado quanto para a Henkel. Queremos nos certificar de que o candidato e a empresa formam uma boa combinação. Daremos feedback aos candidatos durante todo o processo.
Quem devo contatar se eu tiver dúvidas em relação à minha inscrição?
Nossa equipe de recrutamento o auxiliará a respeito de todas as dúvidas relativas à sua inscrição. Entreem contato com a equipe aqui.