Com base num forte legado de cerca de 150 anos, estamos a liderar o caminho para reimaginar e melhorar a vida todos os dias. Hoje e para as próximas gerações. Através das nossas marcas e tecnologias inovadoras e sustentáveis, e das nossas equipas em todo o mundo. A Henkel ocupa posições de liderança em negócios industriais e de consumo: o nosso portfólio inclui reconhecidos produtos de cuidado capilar, detergentes e amaciadores para roupa, bem como adesivos, selantes e revestimentos funcionais.
Trade Marketing / Channel coordinator
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About this Position
Develop and implement Trade Marketing strategies for Henkel’s Adhesives business, ensuring effective execution across sales channels, driving profitable brand growth, strengthening relationships with key customers, and optimizing the shopper experience at the point of sale.
What you´ll do
- Design and execute the annual Trade Marketing plan aligned with the company’s commercial objectives.
- Lead brand activation strategies across different channels in Guatemala (retail, distribution, hardware stores, e-commerce, and professional channels), as well as in El Salvador, Honduras, and the Caribbean.
- Manage product launches, promotions, and point-of-sale campaigns.
- Develop POP materials and sales tools that enhance brand visibility and conversion.
- Analyze performance indicators, including sell-in, sell-out, market share, and promotional ROI.
- Identify growth opportunities by channel, category, and customer.
- Collaborate closely with Sales, Marketing, Supply Chain, and Finance teams.
- Manage Trade Marketing budgets, ensuring efficient allocation and return on investment.
- Lead negotiations of promotional activities and joint business plans with strategic customers.
- Oversee field execution of Trade Marketing strategies, ensuring adherence to excellence standards.
What makes you a good fit
- Experience in Trade Marketing, Marketing, or Sales.
- Experience managing regional customers and distributors.
- Proven track record in implementing commercial growth strategies.
- Negotiation and key account management.
- Commercial analysis, profitability management, and KPI tracking.
- Soft Skills: Team leadership, Strategic thinking, Results-oriented mindset, Analytical skills, Effective communication, Influencing and negotiation skills, Project management, Adaptability to change, Problem-solving and Customer-centric approach.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26099482
Job Locations: Guatemala, Guatemala City
Contact information for application-related questions: Recruitment.LATAM@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
Sobre a Henkel
FAQ
Estou interessado em diversas vagas. Posso me candidatar a múltiplas vagas ao mesmo tempo?
Sim - é só preencher seu perfil em nosso sistema de inscrição online. Uma vez que seu perfil estiver completo, você pode se candidatar a múltiplas vagas.
oferta de emprego está em inglês. Devo preencher minha inscrição também em inglês?
Sim, por favor. Como a Henkel é uma empresa internacional, você trabalhará com colegas do mundo inteiro, e o inglês é o idioma oficial da empresa. Geralmente, a "regra" é: favor preencher sua inscrição no mesmo idioma do anúncio da vaga.
Eu recebo feedback durante o processo de inscrição sobre o status da minha inscrição?
Cada vaga aberta dentro da Henkel é especial, e encontrar o candidato certo é importante tanto para o candidato contratado quanto para a Henkel. Queremos nos certificar de que o candidato e a empresa formam uma boa combinação. Daremos feedback aos candidatos durante todo o processo.
Quem devo contatar se eu tiver dúvidas em relação à minha inscrição?
Nossa equipe de recrutamento o auxiliará a respeito de todas as dúvidas relativas à sua inscrição. Entreem contato com a equipe aqui.