Com base num forte legado de cerca de 150 anos, estamos a liderar o caminho para reimaginar e melhorar a vida todos os dias. Hoje e para as próximas gerações. Através das nossas marcas e tecnologias inovadoras e sustentáveis, e das nossas equipas em todo o mundo. A Henkel ocupa posições de liderança em negócios industriais e de consumo: o nosso portfólio inclui reconhecidos produtos de cuidado capilar, detergentes e amaciadores para roupa, bem como adesivos, selantes e revestimentos funcionais.
Digital Group Marketing Manager
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About this position
About this Position
- We are looking for a strategic and agile Digital Group Marketing Manager to lead the planning and execution of our digital marketing strategy. This role plays a critical part in driving brand content, media performance, and digital transformation, with strong visibility across regional and global markets.
What you´ll do
- Digital Strategy & Transformation:
- Develop and lead comprehensive digital strategies aligned with brand and business objectives.
- Drive digital transformation by embedding an agile, test-and-learn mindset across the team.
- Leverage innovation, disruptive thinking, and analytics to optimize marketing effectiveness.
- Identify key digital trends and consumer behavior insights to stay ahead of the curve. - Campaign Planning & Execution:
- Lead the end-to-end planning and execution of digital campaigns across channels
- Oversee paid media performance, content management, and digital asset delivery
- Collaborate closely with cross-functional and agency teams to ensure campaign excellence and ROI
- Continuously refine media and content strategy based on performance data - Communication & Team Leadership:
- Manage, coach, and develop the digital marketing team.
- Act as a key liaison between global, regional, and local stakeholders.
- Facilitate strong internal collaboration to ensure alignment and efficiency across teams. - Other Responsibilities
- Support broader marketing initiatives and contribute to organizational growth.
- Drive operational excellence and process improvements within the digital function.
What makes you a good fit
- Bachelor’s or Master’s degree, preferably in Business or Marketing.
- Minimum 10 years of relevant experience in digital, brand, or product marketing—ideally in B2C sectors such as FMCG or beauty.
- High Japanese language proficiency(native preferred) and strong working-level English required.
- Excellent analytical, communication, and collaboration skills, with the ability to work effectively across diverse functions and geographies.
- Strong leadership experience, with the ability to guide the team to the next level of success.
- Multi-country/region working experience required/good understanding of world digital eco system.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26090885
Job Locations: China, Shanghai, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
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FAQ
Estou interessado em diversas vagas. Posso me candidatar a múltiplas vagas ao mesmo tempo?
Sim - é só preencher seu perfil em nosso sistema de inscrição online. Uma vez que seu perfil estiver completo, você pode se candidatar a múltiplas vagas.
oferta de emprego está em inglês. Devo preencher minha inscrição também em inglês?
Sim, por favor. Como a Henkel é uma empresa internacional, você trabalhará com colegas do mundo inteiro, e o inglês é o idioma oficial da empresa. Geralmente, a "regra" é: favor preencher sua inscrição no mesmo idioma do anúncio da vaga.
Eu recebo feedback durante o processo de inscrição sobre o status da minha inscrição?
Cada vaga aberta dentro da Henkel é especial, e encontrar o candidato certo é importante tanto para o candidato contratado quanto para a Henkel. Queremos nos certificar de que o candidato e a empresa formam uma boa combinação. Daremos feedback aos candidatos durante todo o processo.
Quem devo contatar se eu tiver dúvidas em relação à minha inscrição?
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